HOW TO IMPROVE AD VIEWABILITY WITH PERFORMANCE MARKETING SOFTWARE

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

How to Minimize Mobile Application Churn With Performance Marketing SoftwareApplication churn is a vital service metric that measures the percent of individuals who quit using an application in a provided timeframe. A high price of churn can be a warning sign that users are wearying and turning to competitor applications.While user purchase methods